Top 10 Insurance Companies in Kenya 2025: A Comprehensive Guide

The insurance industry in Kenya has undergone significant transformation over the years, driven by technological advancements, regulatory changes, and increasing consumer awareness.

Insurance is a cornerstone of financial stability, offering protection against unforeseen events such as accidents, illnesses, natural disasters, and business interruptions. In Kenya, the insurance sector has grown steadily, with a penetration rate that, while still low compared to global standards, is improving thanks to increased awareness and innovative products tailored to the needs of the population.

The year 2025 marks a new era for the industry, with companies leveraging technology, expanding their product portfolios, and focusing on customer-centric solutions. This article ranks the top 10 insurance companies in Kenya in 2025 based on factors such as market share, financial performance, customer satisfaction, and innovation.

Methodology

To determine the top 10 insurance companies in Kenya for 2025, we analyzed data from industry reports, regulatory bodies like the Insurance Regulatory Authority (IRA), customer reviews, and financial performance metrics. Key criteria included:

• Market Share: The company’s dominance in the industry.

• Financial Stability: Strong balance sheets and profitability.

• Innovation: Adoption of technology and unique product offerings.

• Customer Satisfaction: Positive feedback and high retention rates.

• Product Diversity: Range of insurance products catering to different segments.

Top 10 Insurance Companies in Kenya 2025

1. Jubilee Insurance

• Overview: Jubilee Insurance remains a market leader in Kenya, with a rich history dating back to 1937. The company offers a wide range of products, including life, health, motor, and travel insurance.

• Strengths: Jubilee is known for its strong financial base, excellent customer service, and innovative digital platforms. In 2025, the company continues to lead in health insurance, partnering with hospitals and clinics to provide seamless services.

• Notable Products: Jubilee Health Insurance, Jubilee Motor Insurance.

2. Britam Holdings

• Overview: Britam is a diversified financial services group offering insurance, asset management, and investment solutions. The company has a strong presence in Kenya and across East Africa.

• Strengths: Britam’s focus on technology and customer-centric solutions has propelled its growth. In 2025, the company is a leader in microinsurance, providing affordable products to low-income earners.

• Notable Products: Britam Health Insurance, Britam Life Assurance.

3. CIC Insurance Group

• Overview: CIC Insurance is one of the largest cooperative insurers in Africa, offering life, general, and medical insurance. The company is renowned for its focus on the agricultural sector.

• Strengths: CIC’s innovative agricultural insurance products have made it a favorite among farmers. In 2025, the company continues to expand its digital platforms, making insurance more accessible.

• Notable Products: CIC Agricultural Insurance, CIC Medical Insurance.

4. APA Insurance

• Overview: APA Insurance is a leading provider of general insurance, offering products such as motor, travel, and property insurance. The company is part of the Apollo Group, a prominent player in the African insurance market.

• Strengths: APA is known for its efficient claims processing and customer service. In 2025, the company has embraced AI and blockchain to enhance transparency and reduce fraud.

• Notable Products: APA Motor Insurance, APA Travel Insurance.

5. Old Mutual Kenya

• Overview: Old Mutual is a well-established financial services provider offering life assurance, investment, and general insurance products. The company has a strong reputation for reliability and trustworthiness.

• Strengths: Old Mutual’s focus on financial education and long-term savings products has endeared it to customers. In 2025, the company is a leader in retirement and pension solutions.

• Notable Products: Old Mutual Life Assurance, Old Mutual Pension Plans.

6. Sanlam Kenya

• Overview: Sanlam Kenya is part of the Sanlam Group, one of Africa’s largest insurance companies. The company offers a wide range of insurance and investment products.

• Strengths: Sanlam’s strong financial backing and innovative products have made it a top choice for both individuals and businesses. In 2025, the company is a pioneer in digital insurance solutions.

• Notable Products: Sanlam Life Insurance, Sanlam Investment Plans.

7. UAP Old Mutual Group

• Overview: UAP Old Mutual is a leading financial services group offering life assurance, general insurance, and asset management solutions. The company operates across East Africa.

• Strengths: UAP Old Mutual’s integrated approach to financial services has set it apart. In 2025, the company is a leader in corporate insurance solutions.

• Notable Products: UAP Life Assurance, UAP Corporate Insurance.

8. ICEA Lion Group

• Overview: ICEA Lion is a leading insurer and asset manager in Kenya, offering a wide range of insurance and investment products. The company is known for its customer-focused approach.

• Strengths: ICEA Lion’s innovative products and strong financial performance have earned it a top spot in the industry. In 2025, the company is a leader in health and travel insurance.

• Notable Products: ICEA Lion Health Insurance, ICEA Lion Travel Insurance.

9. Heritage Insurance

• Overview: Heritage Insurance is a leading provider of general insurance, offering products such as motor, property, and liability insurance. The company is known for its affordable premiums.

• Strengths: Heritage’s focus on affordability and customer service has made it a popular choice. In 2025, the company has expanded its digital offerings, making it easier for customers to access services.

• Notable Products: Heritage Motor Insurance, Heritage Property Insurance.

10. AAR Insurance

• Overview: AAR Insurance is a leading provider of health and general insurance in Kenya. The company is known for its innovative health solutions and customer-centric approach.

• Strengths: AAR’s focus on health insurance has made it a market leader in this segment. In 2025, the company continues to innovate, offering telemedicine and wellness programs.

• Notable Products: AAR Health Insurance, AAR Travel Insurance.

Trends Shaping the Insurance Industry in Kenya (2025)

1. Technology Adoption: Insurtech is revolutionizing the industry, with companies leveraging AI, blockchain, and mobile platforms to enhance customer experience and streamline operations.

2. Microinsurance: There is a growing focus on providing affordable insurance products to low-income earners, particularly in rural areas.

3. Health and Wellness: The demand for health insurance is on the rise, driven by increasing healthcare costs and awareness.

4. Agricultural Insurance: With agriculture being a key sector in Kenya, insurance products tailored to farmers are gaining traction.

5. Regulatory Changes: The IRA continues to implement policies aimed at improving transparency and consumer protection.

Challenges Facing Insurance Companies in Kenya

1. Low Penetration Rates: Despite growth, insurance penetration in Kenya remains low, with many people still uninsured.

2. Fraud and Claims Management: Fraudulent claims and delays in processing remain significant challenges.

3. Economic Fluctuations: Economic instability can impact premium payments and investment returns.

4. Competition from Insurtech Startups: Traditional insurers face stiff competition from agile, tech-driven startups.

Future Outlook

The future of the insurance industry in Kenya looks promising, with opportunities for growth in areas such as digital transformation, microinsurance, and partnerships with insurtech firms. Companies that prioritize innovation, customer satisfaction, and financial stability will continue to thrive.

Reliable Partnerships

At Step-by-Step Insurance, we understand that finding the right insurance coverage can be overwhelming. That’s why we’ve partnered with the top 10 insurance companies in Kenya in 2025 to bring you tailored solutions that meet your unique needs. Whether you’re looking for health, life, motor, or agricultural insurance, our partnerships with industry leaders like Jubilee Insurance, Britam, CIC Insurance, and others ensure that you get the best coverage at competitive rates.

Our team of experts works closely with these top insurers to design customized plans that align with your lifestyle, budget, and goals. By leveraging our partnerships, we simplify the process of comparing and selecting insurance products, saving you time and money.

Why Choose Step-by-Step Insurance?

• Expert Guidance: Our team provides personalized advice to help you make informed decisions.

• Wide Range of Options: Access to a variety of products from Kenya’s top insurers.

• Hassle-Free Process: We handle the paperwork and negotiations on your behalf.

• Affordable Premiums: Exclusive deals and discounts from our partner companies.

• Ready to secure your future with the best insurance solutions in Kenya? Contact Step-by-Step Insurance today! Let us help you find the perfect coverage tailored to your needs.