Kenya’s Top 10 Health Insurance Underwriters as of 2025: Market Leaders & What It Means for You
The health insurance landscape in Kenya is rapidly evolving, and 2024 was no exception. According to the latest data from the Insurance Regulatory Authority (IRA), the health insurance sector generated a total Gross Written Premium (GWP) of Ksh 76.31 billion, with a few key players dominating the market.
Whether you’re an individual, family, or business looking to invest in reliable medical cover, understanding who the top underwriters are — and what they offer — is essential.
Here’s a breakdown of the Top 10 Health Underwriters in Kenya (2024) and expert insight from Step by Step Insurance, your trusted local agency in Hurlingham and Kitengela as well across the country.
🔍 Key Takeaways
- Total health insurance market worth Ksh 76.31 billion in 2024
- Top 10 insurers control 92.9% of the market
- Jubilee Health leads with 18.26% market share
- Old Mutual and AAR follow closely in second and third place
📋 Table of Contents
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Click here to join now📊 2024 Market Snapshot
Total Gross Written Premium (GWP): Ksh 76.31 billion
Top 10 Insurers Control: ~92.9% of the market
Other underwriters combined: Ksh 5.42 billion (7.1% market share)
🏆 Top 10 Health Insurance Underwriters in Kenya (2024)
| Rank | Insurer | GWP (Ksh Bn) | Market Share |
|---|---|---|---|
| 1 | Jubilee Health Insurance | 13.94 | 18.26% |
| 2 | Old Mutual General Insurance | 11.88 | 15.57% |
| 3 | AAR Insurance Kenya | 10.77 | 14.12% |
| 4 | CIC General Insurance | 8.00 | 10.49% |
| 5 | APA Insurance Limited | 7.84 | 10.28% |
| 6 | Britam General Insurance | 5.14 | 6.73% |
| 7 | GA Insurance Company | 4.77 | 6.25% |
| 8 | The Heritage Insurance Company | 3.38 | 4.42% |
| 9 | First Assurance Company | 2.85 | 3.73% |
| 10 | Madison Insurance Company | 2.33 | 3.05% |
🔍 Key Takeaways from the 2024 Rankings
1. Jubilee Health Insurance Leads the Market
With Ksh 13.94 billion in premiums and 18.26% market share, Jubilee Health Insurance maintained its stronghold as Kenya’s No.1 health underwriter in 2024. Their wide hospital network, competitive pricing, and dependable claims processing remain major draws for employers and individuals alike.
2. Old Mutual and AAR Close Behind
Old Mutual (15.57%) and AAR (14.12%) are not far behind, proving that the top three underwriters are competing closely in pricing, customer experience, and innovation.
3. Strong Mid-Tier Competition
APA, CIC, and Britam remain trusted choices for SMEs, SACCOs, and individuals who need custom packages without the premium costs of top-tier plans. For more on APA’s offerings, see our APA Afya Nafuu Health Insurance Guide.
🗣️ Expert Insight from Step by Step Insurance
“At Step by Step Insurance, we work with many of these top underwriters — including Jubilee, Britam, Old Mutual, and AAR — to match our clients with the best-fit health insurance solutions,” says Faith Kimaru, Principle Officer at Step by Step Insurance.
“What matters most isn’t just brand name, but how well the policy fits your needs, budget, and access to care — especially in areas like Kitengela, where we help clients compare plans that work both locally and nationally.”
🤝 Why This Matters for You (or Your Business)
Whether you’re:
- An individual looking for affordable family cover
- A parent needing reliable inpatient care for your children (compare child health insurance options)
- A business owner choosing a group health plan for your employees
This ranking gives you insight into which insurers are stable, experienced, and trusted by the Kenyan market.
But even more importantly — choosing a plan isn’t about who ranks #1. It’s about:
- Access to hospitals near you
- Premium vs. benefit balance
- Claims support and turnaround time
- Customer service quality
💡 How Step by Step Insurance Can Help
At Step by Step Insurance, we help you:
- Compare premiums and benefits across top providers
- Understand exclusions, waiting periods, and hidden clauses
- Choose the best plan for your family, team, or company
- Get local support for claims — fast, friendly, and efficient
| 📌 Related Articles | Description |
|---|---|
| SHA Accelerates SHIF Disbursements | How 9,000+ health facilities are benefiting from new funding |
| Child Health Insurance Comparison | APA vs Britam vs Jubilee vs Old Mutual |
| APA Afya Nafuu Guide | Complete breakdown of prices and benefits |
🎥 Video: Understanding Health Insurance in Kenya
📞 Ready to Choose the Right Health Insurance?
Let our Hurlingham or Kitengela-based team help you make the smart, safe choice.
📞 Call: +254 729 712 200 (Hurlingham Office)
📞 Call: +254 716 534 192 (Kitengela Office)
📲 WhatsApp: 0722 888 350
🏁 Final Thoughts
The Kenyan health insurance industry is growing — but choosing the right partner requires more than checking a ranking. Let trusted brokers like Step by Step Insurance help you navigate your options and secure a plan that gives you peace of mind.
We’re here to protect your health, step by step.
