Safaricom Unveils its Money Market Funds Entry: Ziidi MMF

The Capital Markets Authority (CMA) recently granted approval to Safaricom PLC for its Ziidi Money Market Fund (MMF), a significant development for Kenya’s investment landscape. 

This approval comes as part of Safaricom’s efforts to diversify its offerings and create innovative financial solutions. 

The Ziidi MMF, designed for both individuals and businesses, allows users to save and invest seamlessly through Safaricom’s digital platforms, making investment opportunities more accessible to the masses.

Safaricom has made a bold step into the financial sector by launching the Ziidi Money Market Fund (MMF), aimed at providing an accessible and seamless investment solution for Kenyans. 

Building on the success of its M-Pesa platform, Safaricom’s new venture is designed to empower individuals to grow their savings while leveraging technology for convenience.

Ziidi MMF is a digital-first money market fund tailored for ease of access and simplicity.

It allows users to invest small amounts starting from as low as KES 100 while earning competitive returns on a daily basis.

The initiative aligns with Safaricom’s mission to promote financial inclusion and wealth creation, offering a secure avenue for investment with no hidden charges.

Ziidi MMF Features and Benefits

Low Entry Barrier: With a minimum investment of KES 100, Ziidi MMF is accessible to a wide range of users, including those traditionally excluded from formal investment platforms.

Instant Access to Funds: Deposits and withdrawals can be made instantly, ensuring flexibility for users who may need quick access to their money.

Tech-Enabled Convenience: The service is available through both the M-Pesa app and USSD code (*334#), making it accessible even to non-smartphone users.

Regulated and Secure: The fund is licensed by the Capital Markets Authority (CMA) and managed by Genghis Capital, ensuring transparency and security for investors.

Ziidi MMF is a partnership by Safaricom with Standard Investment Bank, ALA Capital Limited, and Sanlam Investments East Africa Limited.

The Ziidi MMF positions Safaricom as a disruptor in Kenya’s financial services space.

Its integration with M-Pesa bridges the gap between digital financial services and traditional investment products, offering an innovative approach to saving and wealth management.

It also builds on the success of Safaricom’s earlier product, Mali, which demonstrated strong uptake and significant asset growth​

Whether you’re a seasoned investor or a newcomer to saving, Ziidi MMF offers a revolutionary way to grow your wealth with ease and security.

Start your journey today with just KES 100 and experience the future of financial empowerment.

For more information, visit Safaricom’s website or contact Genghis Capital for details on fund management.